Travel retail is probably the most exciting retail environment due to its peculiarity: an impressively large number of potential buyers. The retailer`s solution to organize spaces to offer a walkthrough, is a natural decision in most major international airports. In the Henri Coanda airport, the privileged location for a walkthrough type commercial space is the access area into the international departures terminal itself, where the Best Value Express shop is located.
The retail concept, created three years ago for Best Value, has been adapted to integrate new design requirements of commercial categories: wine and local handicrafts. With diversified commercial categories, the retail space manages to be coherent and unified.
Investor effort is felt by producing commercial furniture custom made to fit the standards of an industrial product.