The Salamander retail brand requested a new identity concept, adapted to the context of the local market. The flexibility of visual merchandising is made possible through both the neutral and detailless furniture and the its modular character. The monochrome architecture acts as a support for the graphical and brand identity elements.

The project raised an interesting challenge: creating a space with contemporary design using the rudimentary materials and techniques imposed by the investment budget.

The first implementation of Salamander’s new retail identity was made in the Jupiter City Ploiesti Mall.